PRINCIPAL AGENT | CHIEF OF PROTOCOL

With over three decades of experience spanning communication, brand marketing, public relations, and talent consultancy,  Leonard DeShield  is a seasoned professional renowned for his success across diverse industries. Beginning his journey in the dynamic realms of radio and the record industries, he quickly established himself as a promotion and marketing expert, a strategic thinker, and an executive producer in fashion and beauty.

 

Leonard holds a Bachelor of Arts degree in Communication, Broadcast, and Media Studies from George Mason University, where his leadership talents shone as he served as the Promotions and Program Director for WGMU Radio. His internship experience with major record labels such as Sony, Epic, and Bad Boy further honed his skills, setting the stage for a remarkable career trajectory.

 

During his final semester at college, Leonard's exceptional work ethic and attention to detail caught the eye of Zeke Zanders, the Promotions and Marketing Director at Radio/Urban One, Inc. This led to his recruitment as a Promotion Assistant. Through dedication and talent, Leonard quickly rose to the position of Director of Promotions and Marketing. During his tenure at Radio/Urban One, he was responsible for leading the marketing and promotion efforts for the station's multiple summer festivals.

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As an entrepreneur, Leonard has collaborated and produced events for both national and international artists signed to major labels as well as independent artists. He provides strategic consultation to celebrity talents and offers marketing expertise to non-profit organizations. His contributions extend to developing communication plans for public health initiatives and community outreach programs. Moreover, he has curated and produced fashion events across prominent cities such as Washington, DC,  New York City, Los Angeles and Phoenix, as well as internationally.

 

His global reach is evident in his partnerships with the Smithsonian’s African Museum of African Arts and foreign embassies in the U.S., facilitating the production of celebratory events, conferences, and book signings featuring esteemed figures like the former President of Liberia, Ellen Johnson Sirleaf. Leonard's commitment to cultural advancement is underscored by his involvement in fashion events in Liberia, Nigeria, Ghana, and across the U.S., promoting African heritage.

 

Beyond the realm of fashion and entertainment, Leonard has lent his expertise to various sectors including retail, trade associations, hotels and resorts, fine dining, lifestyle brands, and beauty and spa services. His consultancy extends to television, film, radio, and print publications, enriching diverse industries with his strategic insights and innovative approach.

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Leonard is involved with various charitable organizations, but he is most passionate about serving the students and staff at Isaac A. David Sr. Memorial School in Paynesville, Liberia - a  private school founded in 1968, by his mother and his late aunt.